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September 1, 2011

Disney Baby Launches Mix-And-Match Nursery Essentials Collection

New Nursery Line Features Favorite Disney Characters and A La Carte Items For Convenience

The Disney Baby brand today launched an all new nursery essentials collection designed to deliver smiles to nurseries everywhere. The new Disney Baby bedding/nursery essentials collection features five on-trend colors and themes with whimsical prints inspired by mom-favorite Disney characters: Mickey Mouse, Minnie Mouse, Winnie the Pooh, Pooh & Piglet and the 101 Dalmatians. The line allows parents to pick and choose the nursery items that fit their needs and lifestyle, making it easy to mix and match and blend with any theme. The 75-piece collection is available exclusively at Babies "R" Us and includes sheets, receiving blankets, mobiles, storage items, wall décor, changing pad covers, nightlights, soft rattles, gift sets and more. Each item in the Disney Baby bedding essentials collection can be purchased separately. This "á la carte" shopping experience enables mom to choose what products she needs and wants for her baby's nursery without purchasing a full set.

Minnie Mouse Nursery Set for Girls

"Getting baby's nursery ready can be exciting and overwhelming," said Jessi Dunne, executive vice president, Disney Moms and Babies for Disney Consumer Products. "With our Disney Baby nursery essentials collection we aimed to help make any nursery the most magical place by providing moms the design freedom to mix and match nursery basics to create exactly the look they desire or simply to replace or enhance an existing item and avoid having to purchase a prepackaged assortment."

Disney Baby products equip parents with the essentials they need for Creating Magical Moments Right From The Start™. Building off the success of the Disney Cuddly Bodysuit™ collection, which debuted earlier this year, the Disney Baby bedding essentials collection extends the magic of Disney to baby's nursery.

The entire collection is available now at Babies "R" Us and For images please visit:
About Disney Baby

DisneyBaby provides parents with the essentials they need for Creating Magical Moments Right From The Start™. Through parent-inspired designs, developed by our own team of Disney Momgineers, Disney Baby offers today's parents everything they need to bond with baby at every stage. The Disney Baby line includes essentials for Apparel, Nursery, On the Go, Bathtime, Feeding, Discovery and Celebration. The Disney Baby collection's debut item is the patent-pending Disney Cuddly Bodysuit, made with Disney Huggable Soft 100% Cotton™ and featuring snaps that grow with baby for longer wear. For more information, please visit or join us at, like us at and follow us at You can find the Disney Cuddly Bodysuit™ available for purchase on

1 comment:

Winnie the pooh baby shower said...

These nursery collection are fantastic and those mickey and minnie are my hot favorite.