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May 3, 2011

DGTG News Flash: Pirates Of The Caribbean: On Stranger Tides Inspired Product Sets Sail

At a pirate-themed preview event to the upcoming American International Toy Fair, actor Ian McShane (who plays the pirate Blackbeard in Disney's Pirates of the Caribbean: On Stranger Tides in theaters this May) is presented with a custom Blackbeard action figure from Disney and JAKKS Pacific's new film-inspired toy line. He was also surprised by the unveiling of a life-sized Jack Sparrow made of more than 150,000 LEGO bricks. (Photo by Anthony Randell for Disney)

GLENDALE, CALIF. (May 2, 2011) — Set sail and take a piece of the Pirates of the Caribbean: On Stranger Tides treasure home with you. Disney Consumer Products (DCP) unveils a robust array of fashion, beauty and toy merchandise that captures the fantasy, action and adventure of pirate life. Disney and Jerry Bruckheimer Films' Pirates of the Caribbean: On Stranger Tides, starring Golden Globe® award winning actor Johnny Depp, Penélope Cruz and Ian McShane, will take audiences on a thrilling action-packed adventure when it hits theaters May 20, 2011 in Disney Digital 3D™ and IMAX® 3D.
Highlights from the Pirates of the Caribbean product line include:

Hayden-Harnett's Pirates of the Caribbean collection for Walt Disney Signature, Disney's first upscale adult lifestyle brand, is inspired by swashbuckling pirates, galleons, and a life well lived on the soaring high seas. The collection features richly printed silk and chiffon scarves, detailed leather cuffs, and fine leather handbags that retail from $78 to $498. Now available at

With a gothic influence and a vintage touch the Swarovski Pirates of the Caribbean: On Stranger Tides collection of rings, earrings, charm bracelets and necklaces features black pearls, skulls and swords. Appealing to both men and women, the collection also includes carefully crafted replicas of pieces worn by the main characters interpreted by Penélope Cruz and Johnny Depp in the movie. Now available at Swarovski stores nationwide and on

New Era
New Era's Pirates of the Caribbean: On Stranger Tides hats feature artwork from the film itself including your favorite captains, Jack Sparrow, Barbossa, and Blackbeard and of course — the iconic pirates skulls and cross-bones logo. The New Era Pirates of the Caribbean hats are available this Fall in 59FIFTY, 9FORTY, and 39THIRTY styles and retail from $19.99 to $35.99.
Inspired by a world filled with mythical mermaids, gleaming treasure, and high-seas adventure, OPI captures the bright colors and breathtaking escapades seen in Pirates of the Caribbean: On Stranger Tides with six limited-edition Nail Lacquers and a new Silver Shatter. With shades ranging from sage and lavender to khaki gray and pastel pink, these colors are evocative of a warm, tropical setting, with a classic nautical influence.

JAKKS Pacific
Bringing the action from the high seas to the home and proving that 'not everything is what it seems' is a captivating line of new toys including figures and playsets with a special black light reveal from JAKKS Pacific. A black light accessory that comes with all 4-inch figures (SRP $7.99), 4-inch Legend Pack figures and accessories (SRP $14.99) and the Queen Anne's Revenge playset (SRP $69.99) unveils a secret reveal that turns the figures into ghastly zombies. The Queen Anne's Revenge playset also features authentic cloth sails, a retractable crow's nest, and canon with working projectile and launching deck for fun and adventure-packed action on the high seas. JAKKS will also be introducing new strategy-based board games based on Pirates of the Caribbean: On Stranger Tides later this Fall.

The LEGO Group introduces nine exciting and versatile playsets celebrating key scenes from Pirates of the Caribbean: On Stranger Tides, including an buildable version of Queen Anne's Revenge (SRP $119.99) and the Whitecap Bay playset ($79.99) where Jack Sparrow and the other pirates encounter mermaids. The line also includes favorite scenes from earlier films in the Pirates of the Caribbean series. Fans will have to snap up all the sets to complete their collection of favorite characters in LEGO form. Disney Interactive Studios, TT Games and the LEGO Group will release LEGO Pirates of Caribbean: The Video Game on multiple video game platforms in May 2011.

Disney Publishing Worldwide
Disney Publishing Worldwide's Pirates of the Caribbean publishing program lets readers continue to enjoy the storytelling through books and magazines for children, from retellings of the films to graphic novels and original fiction that extends the story of Young Jack Sparrow.

  • Worldwide, over 16 million Pirates books have been sold to date.
  • Almost 24 million Pirates sticker packs sold worldwide to date.
  • Over 2.5 million Pirates of the Caribbean: Jack Sparrow chapter books sold to date.
  • The junior novels for Dead Man's Chest and At World's End were New York Times bestsellers.

About Pirates of the Caribbean: On Stranger Tides (in U.S. theaters May 20, 2011)
Produced by Jerry Bruckheimer and directed by Rob Marshall, "Pirates of the Caribbean: On Stranger Tides" captures the fun, adventure and humor that ignited the hit franchise—this time in Disney Digital 3D™. Johnny Depp returns to his iconic role of Captain Jack Sparrow in an action-packed adventure. Crossing paths with the enigmatic Angelica (Penélope Cruz), he's not sure if it's love—or if she's a ruthless con artist who's using him to find the fabled Fountain of Youth. When she forces him aboard the "Queen Anne's Revenge," the ship of the legendary pirate Blackbeard (Ian McShane), Jack finds himself on an unexpected adventure in which he doesn't know whom to fear more: Blackbeard or Angelica, with whom he shares a mysterious past. The international cast includes franchise vets Geoffrey Rush as the vengeful Captain Hector Barbossa and Kevin R. McNally as Captain Jack's longtime comrade Joshamee Gibbs, plus Sam Claflin as a stalwart missionary and Astrid Bergès-Frisbey as a mysterious mermaid.

Walt Disney Pictures' and Jerry Bruckheimer Films' "Pirates of the Caribbean: On Stranger Tides" opens in theaters May 20, 2011, in Disney Digital 3D™, with screen story and screenplay by Ted Elliott & Terry Rossio, suggested by the novel by Tim Powers, based on characters created by Ted Elliott & Terry Rossio and Stuart Beattie and Jay Wolpert.

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