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January 11, 2013

Build-A-Bear unveils new Disney Princess Collection during Princess Weekend

My 5 year old absolutely LOVES Build-A-Bear Workshop and it seems that every special occasion from birthdays to holidays and even just because-days is marked by the purchase of a brand new, custom-build cuddle buddy!  My, how our collection has grown over the years!  

As huge fans of Disney AND BABW, we were so excited to discover the special Princess Weekend taking place beginning today and running through this Sunday, January 13th at stores across the country.  The all new Disney Princess Bear collection looks amazing and just paw-perfect for my little princess, so we will be making the trek down to Santa Rosa tomorrow to bring one home!  For more information on this weekend's Royal Events at Build-A-Bear Workshop please check out the official press release below!
So many cute Disney Princess Bear options!  I think out favorite is  the multi tie-dye bear with
DD's favorite Aurora ensemble!

Build-A-Bear Workshop®, the interactive retailer of customized stuffed animals, is celebrating the launch of its Disney Princess bear and collection of enchanting costumes by hosting Princess Weekend, Friday, Jan. 11, through Sunday, Jan. 13, in stores throughout North America. Guests will be given the royal treatment with paper crowns and jewel stickers to decorate in their own special way. After a crowning and knighting ceremony, Guests will be able to create magical memories with the new Disney Princess bear ($23), featuring a sparkling crown and paw depicting beloved Disney Princess characters and majestic crowns.

"At Build-A-Bear Workshop, we want everyone to feel as special as a princess with a fairy godmother," said Maxine Clark, Build-A-Bear Workshop founder and chief executive bear. "With this new Disney Princess bear and collection of beautiful princess costumes, we invite Guests to embark on a magical journey filled with imagination and adventure!"
Guests can magically transform any furry friend into their favorite princess with these new costumes, $16 each:

  • Belle (available in select stores)
  • Cinderella
  • Rapunzel
  • Sleeping Beauty
  • Snow White (available in select stores)
  • Tiana

"The new Disney Princess Collection from Build-A-Bear Workshop brings the magic of the Disney Princess world to life by allowing Guests to celebrate their favorite Disney characters and create princess moments of their own," said Elaine Carovilla, director of licensing and hardlines, Disney Consumer Products.

About Build-A-Bear Workshop, Inc.
Build-A-Bear Workshop, Inc. is the only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. There are more than 400 Build-A-Bear Workshop stores worldwide, including company-owned stores in the U.S., Puerto Rico, Canada, the United Kingdom and Ireland, and franchise stores in Europe, Asia, Australia, Africa, the Middle East, Mexico and South America. Founded in St. Louis in 1997, Build-A-Bear Workshop is the leader in interactive retail. Brands include make-your-own Major League Baseball® mascot in-stadium locations, and Build-A-Dino® stores. Build-A-Bear Workshop extends its in-store interactive experience online with its award winning virtual world website at™. The company was named to the FORTUNE 100 Best Companies to Work For® list for the fourth year in a row in 2012. Build-A-Bear Workshop (NYSE: BBW) posted total revenue of $394.4 million in fiscal 2011. For more information, call 888.560.BEAR (2327) or visit the company's award-winning website at®.

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